glass house philosopher / notebook 2
Tuesday, 21st February 2006
To: Ute Sommer
From: Geoffrey Klempner
Subject: A new model for CSR?
Only two days to go before we meet Bruce Gahir in Prague. I need to get a move on.
The question I didn't ask myself is, Why am I writing about CSR? It is a topic I wouldn't have given a second's thought to if Bruce hadn't asked me to write a paper on CSR for my Prague College Open Lecture last year.
What do you think was the first thing I did? I looked on the internet. There's plenty on CSR. An over-abundance in fact. Everyone has views on CSR, take your pick.
Now the British Chamber of Commerce Czech Republic want me to write something on the 'Philosophy of CSR'. But what is it that they really want? That's the question I should be asking. What I think they think they want is some kind of overview or distillation of current thinking on CSR. The state of the art. That's what they need to 'catch up' with Western Europe and the US who are supposedly leading the way.
But that's not what I want to give them.
The best of 'current thinking' on CSR is muddled and confused. Pious 'pie in the sky' pronouncements on how to make the world a better place. Sound bites and PR-speak. And they want a distillation of that?!
What if we could develop an alternative model for CSR?
'How can one play the business game more responsibly, with greater awareness of, and concern for the impact of what we do on the rest of society?' We are all agreed, that is the question business people should be asking. Of course, they also want to know, 'How can we benefit?' Nothing wrong with that. They also want to know, 'What do we have to give up?' Nothing wrong with asking that either.
But this time, let's be honest. You have to give up a lot. And what you 'gain' isn't necessarily evaluable in profit-and-loss terms.
If you are polluting the environment, then you can hardly complain if you find that your tap water is poisoned and the air unbreathable. If you're shoving your pollution into someone else's back yard, don't be surprised if someone else is shoving their pollution into yours.
Corporate governance is the new politics. There is only so much that governments and legislatures can do. So how are we going to solve this?
'Give up greed.' Well, that would be great, of course, but we have a way to go before getting to that point. We need shorter-term goals. Start by reminding yourself of all the things that money can't buy. Then ask whether your latest bonus or salary-hike was really worth it after all. Now you see your wife and kids less than ever, you have permanent stomach cramps from the stress, your hair is falling out.
A company can ask itself a similar question. Was that takeover really worth it? Look at the real consequences, the things that matter to you as individuals and collectively, not just at the balance sheet.
'Economics is witchcraft' I said to Robin Aram of Shell and he laughed in agreement. But it is. Assumptions piled on assumptions, all mixed up in a big black pot. Let's find the economists some other work to do. Maybe they could retrain as philosophers.
Is this philosophy? Yes, if philosophy is about learning to see things differently. There's nothing new under the sun. All the ingredients for a solution are right here, before our eyes. We just have to rearrange the jig-saw.
What do you think?
There's one good thought here. 'A new model for CSR'. We want to be radical, so naturally we wouldn't want anything to do with the 'old model'. Chuck it out. It's a load of useless junk.
No more emails now, I've got to start writing.
Wish me luck!
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